2012 —2013

Red Bull Middle East & North Africa

Senior Art Director at Interesting Times

Interesting Times is a multinational award-winning creative digital agency specialising in advertising and marketing solutions.

As a Senior Art Director of the Red Bull account across the Middle East and North Africa regions, my responsibilities included: Leading and designing multi-national and regional campaigns, creating engaging websites, micro-sites and online takeovers, ensuring campaign activations across all platforms from on-the-ground to mobile, developing below the line and above the line strategies, analysing MENA markets and managing innovation.

• Branding
• Websites/Microsites
• Concept development
• Online takeovers
• Mobile applications
• Campaign activations
• Innovation management
• Multi-regional adaptations
• Analysis and understanding of MENA markets