MAY 2012
Decks on the Beach
Logo & Identity
Decks On the Beach is a yearly summer music festival held at the breathtaking Sporting Club, Beirut. It is also a celebration of the 70s in Beirut, when coolness was at its peak and when hair was not an issue.
It's a tribute to what we love about summer in Beirut: freedom, hedonism, sun, sweat and weird dance moves. The name and the logo are a playful tongue-in-cheek homage to the typography and the visual language of 70's golden age porno-chic flicks (think: Deep Throat, Behind the Green Door, The Devil in Miss Jones, etc).
Almost 10 years after the launch, the logo saw a refresh to a simplified and stripped form - making it versatile in implementation while retaining its iconic retro look.
It's a tribute to what we love about summer in Beirut: freedom, hedonism, sun, sweat and weird dance moves. The name and the logo are a playful tongue-in-cheek homage to the typography and the visual language of 70's golden age porno-chic flicks (think: Deep Throat, Behind the Green Door, The Devil in Miss Jones, etc).
Almost 10 years after the launch, the logo saw a refresh to a simplified and stripped form - making it versatile in implementation while retaining its iconic retro look.
![](https://freight.cargo.site/t/original/i/064eedaacc2ee2c47495023408333c4575a6cfec0b65dd078b06ad988f14e30b/dob-gif_o.gif)
![](https://freight.cargo.site/t/original/i/5f73fb6d44cc37d7c65c77266329c4b7b920e45c11fda0ce5afcbbebc5418171/01.jpg)
![](https://freight.cargo.site/t/original/i/c43b823262eb70bd78603a86eded6270f5ba5f43e45aa24e0eea1568b3c9389e/02.jpg)
![](https://freight.cargo.site/t/original/i/6fc34b62745caf68cb3c280ef05ea3ccb9469f7c61682c4bb8dd62346c4efbf2/03.jpg)
![](https://freight.cargo.site/t/original/i/56ad602df6984fdde272d02fbd9158fbd98fad05a04bcb400218476965454839/04.jpg)
![](https://freight.cargo.site/t/original/i/ba5294fddf4a37fd5e9ca8bd8283268714eaa2c8c8111a95f477b6b0f3072cd2/dob-flat.jpg)